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How the Marketing Game Has Changed for Crossfit Gyms – Barbell Business

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Audio: iTunesStitcher

This week on Barbell Business we chat with Andy Petranek, creator of the Whole Life Challenge and founder of Crossfit Los Angeles.

You know the story by now. Today there are some 10,000-plus Crossfit gyms around the globe. The scene continues to experience a massive boom, but what you might not know very well is the backstory. There was a time before the boom, so to speak. Crossfit LA was the 9th affiliate ever.

Andy and his team have seen a lot of changes since the beginning. They have navigated a very challenging, rapidly expanding marketplace and have kept pace with this growth. This has required a lot of experiment, change, and hard lessons learned along the way.

Check out Andy’s story. Learning that history will help you prepare for the future, of course, but it might also help you to avoid some of the common mistakes that could kill your business.

Enjoy the show,

 

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